Strategic Communication Planning For Contractors

In today's competitive landscape, the ability to effectively connect with the right audience, through the right channels, at the right moments, is paramount for business success.  Strategic Communication planning serves as the cornerstone for both external and internal communications, as well as marketing and public relations endeavors. Without a comprehensive plan that encompasses all facets, effective marketing becomes a daunting task. 

This introductory-level course in Strategic Communication Planning is designed to equip participants with the foundational skills necessary to navigate the complexities of modern communication strategies.   Under the guidance of course leader Jill Ellis-Worthington, this course simplifies the intricate process of strategic communication planning into manageable steps.

By the course's conclusion, participants will achieve the following learning outcomes:

• Identify and engage your target market.
• Craft branding language specific to potential customers and clients.
• Describe issues faced and develop strategies to surmount them.
• Formulate a general action plan, targeting specific tactics.
• Develop measurables and consider budget allocations.
• Each participant will leave the workshop with the framework and knowledge to build an effective strategic communication plan for their business.

Equipped with this knowledge and framework, each participant will depart the workshop empowered to construct a robust strategic communication plan tailored to their business needs.

Delivery Method: Virtual Session – Zoom Meetings   

Course Fee Includes: Access to the course, course materials, and a digital certificate upon completion.  

This course is delivered in partnership with local and provincial construction associations across Canada. You will be participating with a group of industry peers from multiple regions.  

Sharing a single registration between two or more individuals is not permitted. Please register each person who will be in attendance.

There are no prerequisites for this course.  

This course is ideal for individuals who are:

• New to the field of marketing, public relations, or strategic communications.
• Small business owners seeking to enhance their marketing efforts.
• Marketing professionals looking to refresh or expand their strategic planning skills.

1. Computer or laptop

• • This course will involve on-screen interaction with your instructor and classmates, reading/viewing on-screen content (slides or videos), and interacting via typing with questions or responses. For this reason, cellphones may not be adequate. 

  • Windows 10 or Mac iOS. 

2. Webcam (Mandatory)– in order to engage and collaborate, participants will be expected to have their webcams on for the duration of the class

3. Microphone (Mandatory)

4. Internet connection- For best results, you will want to ensure you have an internet connection with an upload/download speed of 3-5 Mbps. You can test your internet speed here. The minimum recommended speed is 1.5 Mbps, but anything below 3 Mbps may result in loss of quality or buffering. Ideally hardwired connection versus wireless for stability - connect your computer directly to your router using an ethernet cable, rather than using your home wi-fi.

5. A quiet space with minimal distractions –The microphone will be engaged for interactive sessions. Please plan to be fully engaged in the class and clear your work schedule just as you would for the in-class program.

6. Comfortable chair